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Many times a “supplier” will have their best interest in mind when it comes to the “transaction,” whereas a “partner” will look for a win-win when it comes to the “relationship.” This is a subtle but huge difference in how most companies interact with each other in today’s competitive economy. It’s pretty sad that most B2B relationships have deteriorated to this point where there is no solidarity or loyalty and the client is just another entry into the supplier’s sales report.
Most “suppliers” view value creation narrowly, with singular-focus on optimizing short-term financial performance (hitting their sales number) while missing the most important client needs and ignoring the broader influences that determine their longer-term success (developing client relationships).
Also, clients don’t want to be “sold” something; they want to “buy” something. They want to be educated about a technology and all the critical features, functions, and benefits that influence their buying decision. Then they want to make the decision on their timeline and not be pressured into any hasty decision.
We are pulling on the same end of the rope that our clients are. Whether you are designing a new system or retrofitting an existing system, Olympus Controls can help you with every step of your next project. We have your best interest in mind from start to finish because we know our success depends on yours!!